10 May Use Direct to Door Advertising to Promote your New Business
Use Direct to Door Advertising to Promote your New Business
The primary goal of any business is to generate money. Once you have a product or service to offer, you need a customer base to buy from you. Some business owners fall into the mentality of “if you build it, they will come”. Unfortunately, this is rarely the case. How will customers find you? Is your product or service something they even want? You can’t just expect to start a new business and have customers lining up to buy from you. You need a plan. That’s where marketing comes in. It’s crucial to the survival of any business. For new businesses direct to door advertising is a great place to start. It can take your product or service and put it in front of your prospective customers. A door hanging service is a great way to achieve this.
Start with building awareness
The first thing you want to do is build awareness. You want to let prospective customers know that you exist. At this point they’ve never heard of you or what you offer. With that in mind, your first direct to door advertising campaign can be sent out broadly. No need to worry about targeting just yet. This is more of a “Hey, look, we’re here and this is what we do. Come check us out”. The goal is just want to spread the word about your new venture.
Make an offer
The second thing you want to do is make an enticing offer. You can either do this as part of your first campaign or you can do it separately. The key is to make it something worth their while. For example, say you have a product that normally retails for $69.99, then offer it to them for $39.99. Yes, it does sound crazy, but think of it this way. Customers are flooded with marketing campaigns on a daily basis. Whether in their mailbox or on their computer screen, they’re always being sold to. In order to break through to them, you have to make your offer very appealing. You may not make a cent on this first purchase, but what you’re doing is getting them in the door. At that point, they may end up buying other things from you while they are there and you’ll make money on those items. And if they’re happy with your product they’ll recommend you to others and be a repeat customer.
Create a retention strategy
In addition, just cause they came in the door once, don’t assume that your work is done. You want to keep them engaged and coming back for more. Once they come in, make sure to get their email address or phone number. That way you can add them to your list and send out promos via email or text. You can even take it a step further and create a reward program. Once they’ve spent a certain amount of money they get a discount on the next purchase. The possibilities are endless.
Work with a Direct to Door Advertising Company
You have the strategy, now it’s time to implement it. To move forward you’ll want to work with a company that knows the ins and outs of direct to door advertising. It’s all well and good to know that you want to use a door hanging service to advertise your new company, but now you need to know exactly what’s going to go on the printed materials. What will the message say? Which colors will you use? The font? Size? There are so many little details to consider. Not to fret. Stateside Marketing has you covered. We’ve worked on many successful campaigns with businesses just like yours. Give us a call today to get started on your campaign.