07 Dec Door Hanging: A suit and tie kinda job, I think not
Door Hanging: A suit and tie kinda job, I think not
Door hanging is considered an effective marketing strategy. It’s fairly inexpensive, it’s designed to stand out from other marketing materials, it can be targeted, and it’s easy to track. From a business perspective, direct to door marketing is a great choice. However, have you ever wondered what happens behind the scenes? How do those door hangers get made? How do they get delivered? Let’s take a closer look behind the scenes.
Door hanging business isn’t as traditional as you may think
When you think of most marketing jobs you probably picture someone in a suit and tie. That’s not so much the case with door hangers. There are a few sides to the direct to door approach. First there’s the creative side. That’s where the magic happens. You tell your team what you’re looking for and they get busy creating the design and copy for your door hanger. Then the printer will make as many copies as necessary to meet the requirements of your campaign. Then finally, it’s given to our delivery team. Because the final product is hung on your target audience’s door, the product cannot be mailed. That means that they must be hand delivered door to door.
The delivery team’s job is not an easy one. Here are some of the factors that can affect the campaign.
Delivering door hangers can be very labor intensive. It’s not a hard job in the sense that you have to use a lot of brain power, but it can certainly be physically taxing. The job is done on foot, so there is a LOT of walking involved. The average carrier will log over 20 miles per day. That’s the equivalent of over a full marathon per day worked.
The weather is never easy to predict. But what if you’re a carrier and you have to deliver your door hangers that day and there’s a big thunderstorm? You may think that it can just be postponed by a day, but this isn’t always the case. What if the offer in the campaign is time sensitive? Rain or shine the carrier needs to get the job done.
Depending how big the job is, it’s entirely possible that the carrier will be logging in overtime. There are many things that can go wrong and when they do, it just means the job will take even longer.
Without a delivery team of carriers willing to take on the work, the door hanging business would not be able to continue. It’s important to appreciate all the pieces that make a marketing campaign successful. We often recognize the creative team and the printer, but rarely do we realize the importance of the delivery team. It may not be a glamorous suit and tie kind of job, but it’s vital to the success of any business’ campaign.
If you’ve ever considered door hanging campaign for your business, give us a call to discuss your needs. We’ll help you come up with a direct to door campaign that works for your business goals.