26 Feb Will Door Hanger Marketing Work for your Business?
Will Door Hanger Marketing Work for your Business?
When considering any type of marketing for your business, it’s quite common to wonder if it will work. Whether it’s email marketing, social media marketing, direct response, or door hanger marketing, you’re going to question the effectiveness of any method. Of course, some methods work better than others, depending on the type of business you operate. But one type of marketing that has stood the test of time is direct to door marketing. Digital marketing methods are great, but door hanger marketing has been around for quite some time. So, it’s safe to say that it’s a great option for most any business. If you’re still on the fence, here are some tips to ensure that this marketing method will work for your business.
Offer a solution to your potential customers
The easiest way to acquire new customers or retain existing ones is to provide a solution to a problem. The idea is that you want to make their life easier. If your product or service can do this, than you’ve already got your foot in the door. Maybe your target market is busy professionals and your business offers healthy, ready made meals. Let’s make the assumption that many busy professionals don’t have time to cook every night. Your service could provide the solution by having meals delivered to their door. This would save them both cooking time and money from constantly eating out or ordering in.
Ensure the offer is strong
You’ve got the solution to their problem, but now how do you get them to try it. A strong offer is essential to door hanger marketing success. You need to make them an offer they can’t refuse. Think along the lines of a hefty discount or a buy-one-get-one deal. Some businesses hesitate with this one as they’re afraid to lose money. The trick is that you have to think long term strategy. You want to get the customer in the door. Even if you break even on the first sale, you’re getting a chance to get your service or product in front of your target audience. If you are offering quality, then there’s no reason to believe that you won’t gain new customers. And repeat business is what you should always strive for.
Visual appeal will seal the deal
You may have a great offer that solves your potential customer’s pain point, but if they don’t ever bother to read your direct to door campaign, you might as well just flush your money down the toilet. Things like design, colors, and attention getting headlines really do matter. These little things can make the difference between a customer making the purchase or throwing your door hanger marketing materials in the trash.
As with any marketing campaign you want to ensure that the quality of the materials are superior. Nobody wants to present their potential customers with anything substandard. Your direct to door marketing shouldn’t be any different. Using quality materials such as premium paper stocks and vibrant ink will help your business stand out.
Strategic door hanger marketing distribution
One of the best ways to ensure success is to distribute your direct to door ads to a selected group of people. This is known as target marketing. You can narrow down who receives your door hangers by specific information. You can be as broad or as specific as you want to be with your targeting.
Many types of businesses successfully use door hanger marketing. There’s no reason to believe your business can’t be a part of that success. Give us a call today to discuss how direct to door can work for your business.
For More Information about door hanger marketing working for your business visit, http://www.statesidemarketing.com/