02 Apr The Best Door Hangers for your Product Promotion
Once you’ve made the decision to move forward with a door hanger marketing campaign, the next step is to decide what door hangers will be best for your current product promotion. Not all campaigns are created equal. Door hangers, like other forms of marketing, can be an effective way to get sales. However, the key to success is mostly in the strategy. Here are the key concepts you need to plan out to ensure that your campaign is a success.
Choose the right time
Timing is everything. Ideally, you want to hit your potential customers when they’re most likely to make a purchase. Let’s say you’re a Mexican restaurant and you want to bring more customers into your establishment. You could always do a door hanger that offers a free appetizer or a discount. Such a campaign would likely result in an increase in traffic. However, if you sent your promotion out to line up with Cinco de Mayo and offered half price margaritas, you’d likely see an even larger influx of customers. Your potential audience was probably already planning on celebrating the occasion, so your door hanger marketing campaign gave them a reason to choose your restaurant over another one. Choosing holidays or days like Black Friday to promote is a smart way to increase your conversions.
Keep your design simple
When doing any type of marketing, there’s always the urge to try and cram in as much information as possible. Not only is this not necessary, it’s also a deterrent to getting your potential customers to convert. If your target audience gets home and sees a door hanger on their door knob, they’re much more likely to read it if it’s simple. Something they can absorb quickly. If they have to put in too much effort, off to the recycling or garbage it will go. The goal is to get them to a yes decision, so respecting their time is crucial. In order to achieve this, keep your design simple and readable. Just remember that simple does NOT mean boring.
Clarity is key
You want to make the customer’s journey as painless as possible. This means that you need to spell out exactly what you want them to do and make it easy for them to do so. If your promotion requires them to come down to your store, make sure you include the address and location, as well as your hours of operation. Including a phone number and a website address is also ideal in case they have any questions. If you’re located somewhere that’s not in a well known area, including a small map can be a good idea. Put yourself in your customer’s shoes and figure out the easiest way to get them to make that purchase.
Think outside the box
A door hanger marketing campaign can be simple without being boring. Thinking outside the box will help you leave an impression on your potential customers. Door hangers can be more than just something you hang on the door. It can include things like samples or even magnets. Say you’re selling environmentally friendly cleaning products: a door hanger offering a discount may not be enough to hook your potential customer. However, if you were to include a dishwasher pod, they’d be able to test out your product before committing. If they like it, the discount may act as an incentive to try a larger quantity of your product. Which, in turn, may lead them to try different products from your line.
Door hangers all year round
Door hangers can be very effective when done correctly, but the ideal strategy for an effective marketing campaign is to do it throughout the year. That can mean once every other month, quarterly, or even lined up with specific holidays. Either way, the goal is to stay top of mind for your potential customers.