09 Jan New Year, New Direct to Door Marketing Campaign
New Year, New Direct to Door Marketing Campaign
A new year means new opportunities to grow your business. Whether you’re experienced at running campaigns or if you’re totally new to marketing your products and services, direct to door marketing is an excellent option. More specifically, door hangers are a great way to kick off your new year’s marketing efforts. But first, you need to know how to pull off a successful door hanger campaign. We can help.
Identify your goals
The first step in any successful marketing campaign is to clearly identify your goals. Sure, you may decide that you want to make thousands of new sales (who doesn’t?) but it’s important that your goals be achievable and realistic. A more realistic goal would be to generate at least 3% return on investment. Clear tangible goals will keep your campaign on track.
Know your target’s pain point
Now that you know your goal, you need to outline the steps to help you reach it. What problem does your product or service help solve? You may have a cool product, but if it doesn’t help solve your target audience’s problem, no one will buy from you.
Create your special offer
Once the customer’s pain point has been identified, you can craft an offer that provides a solution. A solution that comes in the form of your service or product.
Tell a story
You likely have competitors who offer the same product or service that you do. So how can you stand out from the competition? Draw your target audience in with a compelling story. Make them connect to your brand in a way that they won’t with your competitor.
Use graphics and images that connect
Sometimes a powerful image can make all the difference. Images can stir emotion or provide a compelling visual that will make your potential customer want to read more, rather than throw the door hanger straight in the garbage. Remember, capturing attention is the primary goal. Once you’ve done that you can hook them in with your offer.
Work with direct to door marketing experts
By now, you’ll either have your ideas in place, or you’ll have no idea what the best approach is. Once you’ve done the initial brainstorming, now would be a great time to call a direct to door marketing company to help you with your initiative. This can even be your first step, if you’re not sure how to do any of the above steps. They’ll help you through the entire campaign.
Place your order
Once your campaign is all outlined and you know what you want and what your goals are, it’s time to place your order. Next up is distribution. Door hangers will be placed on every door identified of your target customers’ door, as established during your strategy session.
Evaluate the success of your campaign
Some people overlook the importance of this step. You’ll want to track your results to ensure which of the door hangers converted into sales. Every campaign leads to better tailoring for the next one.
Once you’ve worked with a reputable direct to door marketing company you’ll see just how painless the process is and you’ll want to continue using door hangers as part of your 2019 marketing strategy. And to show you just how serious we are about helping you achieve your goals, we’re sweetening the pot. Order 20k worth of door hangers for your next marketing promotion and receive free live GPS tracking on your campaign. In order to qualify for this promotion, you must place your order by February 28, 2019. Call Stateside Marketing today to make your appointment and start generating new business.