18 Mar It’s Not Luck, It’s Door to Door Advertising
It’s not luck, it’s door to door advertising
Business owners are always looking for new ways to bring in more business. They’ll try a variety of marketing methods and see what works and what doesn’t work. Occasionally, they’ll find something that works well for their business and they’ll chalk it up to luck. Well, when it comes to door to door advertising, it’s not about luck at all. There’s a reason it works for businesses. For starters, this marketing method has been around for many years. Even in the digital age, door hanging campaigns continue to bring businesses great results. So, why does it continue to work so well?
It takes up so little time
A door hanger is a non-threatening advertising method. By that, we mean that it’s a quick read with just enough information for the customer to be interested in your offer. Unlike a piece of direct mail, an email sequence, or a long form sales page, a door hanging campaign takes less than a minute to read. It’s designed not to overwhelm the potential customer, but instead to pique their interest so that they want to know more about your products or services.
It incorporates touch
No one can deny that digital marketing can be a great way to advertise for many businesses. However, more traditional marketing methods such as door to door advertising have one big advantage. They provide the potential customer with the power of touch.
The first thing you see when you unlock the door to your home is the door hanger on your door handle. You physically must touch it to remove it from your door. You cannot say the same about digital campaigns. Once you click off your email or browser the ad is gone. Unless it’s something you already need, you’re likely to forget all about it. But that door hanger…chances are that it’ll still be lingering around your house, maybe on your counter on the island, or even the kitchen table. Somewhere where you will likely see it several times before disposing of it. And the more you see it or touch it, the more likely it is to stay top of mind.
The internet has seen its fair share of marketing scams, making it easy for people to stay anonymous and get away with making promises they can’t deliver. However, a door hanger is tangible. It provides the company’s info (physical address, phone number, email, website, etc.), which makes it a lot easier to find out if the business is credible. People are much more likely to buy your product or service if they know you’re reputable. In marketing this concept is known as the know, like, and trust factor. A door hanger is a great way to start this process and opens the door to a great customer/business relationship.
Try a door hanging campaign of your own
Still not convinced? We’d love the opportunity to show you that door to door advertising is more than just luck. Ever heard the saying “if it ain’t broke don’t fix it”? That pretty much sums up door hanging campaigns. They’ve stood the test of time and keep proving to businesses around the world that good old-fashioned marketing techniques still get the job done. Give us a call today to see how you can try a campaign of your own to drum up some more business. Who could say no to that?