12 Jul Is a Direct to Door Marketing Campaign Right for your Business?
Is a Direct to Door Marketing Campaign Right for your Business?
Direct to door marketing is one of the best ways to drum up more business for your company, especially when you’re using door hangers. Just think about it. You’re reaching them directly by greeting them right at their door with your promotion. Typically, the front door of a home isn’t saturated with ads hanging from the knob. The same can not be said for online marketing. People are bombarded daily with social media ads, emails, pop up ads, etc… So, why not use that to your advantage and go left when everyone else is going right? Here’s what you need to know if you decide to move forward with a door to door marketing campaign.
What exactly is a door hanger?
Before we go any further, let’s all be clear on exactly what a door hanger is. Essentially, a door hanger is a flyer (only more durable) that is designed to hang on the front door of a home. The cardstock used for door hangers is thicker, which is what makes them more durable. This is key because you don’t want for it to blow away, which often happens with flyers.
Which Businesses can Benefit from Direct to Door Marketing?
The great thing about a door to door marketing campaign is that almost any business can benefit from one. It’s an opportunity for local businesses to get in front of potential customers right in the comfort of their home. Here are just a few examples of businesses that see great results with direct door marketing.
- Real estate agents
- Lawn Care Services
- Furniture Stores
- Hardware Stores
- Tax Offices
- Political Campaigns
The list could literally go on and on. There are hundreds of different ways you can use door hangers to promote your business’ services. For example, a restaurant can put their menu on a door hanger. Imagine your potential customer is coming home from work at 6:00 pm and they’re greeted by a menu from your Mexican restaurant. Their mouth waters when they see chicken enchiladas as one of the menu items, and the next thing you know, that’s what’s for dinner. When it comes to any type of marketing it’s all about presenting the right offer at the right time. In this case your target customer was hungry!
How are they distributed?
The first part about distributing your door hangers is to identify your target market. Do you know who your target customer is? If you know that your target market is families who earn over $100,000 per year, you’re not going to distribute them in a low income housing neighborhood. You’re going to focus on more affluent areas and focus your distribution on those zip codes. Once you’ve identified where you’ll be running your campaign, the next step is physically going to those homes and hanging them on the door. Of course you wouldn’t do this yourself. It would be arranged with whatever company is handling your campaign.
How can you track conversions?
With door to door campaigns it can be a little tricky to track conversions. Take our menu example. If your customer just called and ordered food, you’d have no idea if it was as a result of your flyer. The only way you’d know is if you put a clear call to action. You could include something like “10% off when you cite this offer”. That way when they call to place the order they specifically have to say they are redeeming it from the promo they received. The more you can track, the better idea you have of how well your campaign is working. It’s also a huge benefit for future campaigns. The more data you have, the more you can tailor for your target audience and bring them what they want.
Direct to door marketing campaigns should be essential for any local business budget. As far as marketing goes, it’s one of the more cost effective methods. There’s no valid reason not to incorporate it in your strategy. At the very least, you shouldn’t knock it until you try it. You’ll be pleasantly surprised at what it can do for your bottom line. Give us a call today to get started with your campaign.