07 Mar How we do door to door delivery
How we do door to door delivery
Marketing is one of the most crucial pieces of business success, yet so many business owners neglect it. A solid marketing strategy can make the difference between staying in business and closing your doors. Many business owners are overwhelmed by all the options available when it comes to advertising their products and services, that they’d rather just bury their head in the sand. And that’s understandable. It can be a lot to take in. The good news is that it doesn’t have to be that way. At Stateside Marketing, we specialize in door to door advertising, and more specifically door hangers. Here’s a glimpse at how we do door to door to ensure that every campaign achieves maximum success.
Door to door targeting
Imagine you have a product or service that you want to promote. You decide to get door hangers made and distribute them to all the houses in your town. You’re excited because you think this will give your business mass exposure. There’s only one problem. You’re casting your net too wide. You’re spend money getting door hangers printed and send them to people who have no interest in what you’re selling. To people who aren’t your target audience. That’s why customer targeting is essential to your campaign’s success.
To target effectively you need to know what problem your product or service solves for your potential customers. From there you can decide which houses meet the criteria of promising prospects. You can look at statistics and demographics that tell you things like age, gender, marital status, household income, etc. The various ways of targeting customers is becoming more and more sophisticated every day. As a business owner this is exciting, because it means you’re saving time and money by not sending to people who probably aren’t interested and you’re getting your offer in front of the right types of people.
Tracking is King
One thing that business owners worry about when it comes to marketing is knowing whether their offers are getting to their potential customers. There’s nothing worse than spending money on a marketing campaign and not knowing if your customer is even receiving your promotions. At Stateside, tracking is a large part of our due diligence process. We do real-time tracking and take pictures of delivery so that our customers have peace of mind in knowing that their door hangers are getting hooked on their target customers’ front doors. Beyond that, we also do daily reports and counts of all our deliveries. It’s important to us that our clients know they’re in good hands.
At Stateside we take it one step further. We have a designated field management and auditing team that oversees each campaign. They have experience managing small to large campaigns (both near and far) and they ensure that all logistics are handled smoothly and effectively. This means that they are monitoring delivery teams, and ensuring that deliveries are happening on time, etc.
At the end of the day, we know that each business is unique and requires a custom plan for their marketing. Door to door advertising can be tailored to suit your specific business and goals. We have a tried and tested process that continues to satisfy our customers. It ensures that you’re not spending any more money than you need to on a marketing campaign, while ensuring that your offer is getting in front of the right people. Not to mention we do it on time and on budget. If you’re interested in doing a door hanger campaign with us, we’d love to chat. Call us today.