07 Nov Door hanging service campaign-How do I get the best ROI
Door hanging service campaign-How do I get the best ROI
In the digital age where marketing is normally done via email and Internet advertising, door to door advertising is an easily missed opportunity to connect with potential customers. That being said, it is important to execute this type of campaign correctly to maximize the return on investment.
Door to door advertising campaigns have several tangible benefits when compared to other types of traditional and online advertising strategies. Door hanging service advertisements are placed at the home directly, rather than put in with other mail many people consider to be “junk mail”. Also, since the advertisements were placed on the door handle, it is almost impossible for potential customers not to see it. This is also where most people receive official notices from package carriers and city officials, making it that much more likely that they will be read. As a result, it is crucial to plan out in advance the message that needs to be conveyed in the campaign.
When planning a door to door advertising campaign, it is important to have a specific objective in mind. Is the goal to increase the sales of a particular product? If so, a time-sensitive offer can create for said product to drive the recipient’s attention. Is the goal to generate leads and build a list of potential customers? If so, create a compelling call to action that will entice customers to take the bait in exchange for their information.
A good design will separate a good door hanging service campaign from a great one. Using bold, clear wording and fonts can go a long way to holding the readers’ attention. As for the color scheme, a simple, bright scheme has shown to be most effective for the majority of products. Utilize perforated coupons that are clearly visible on the advertisement, so that readers will be able to find them easily. These coupons will also assist in tracking the campaign’s performance over time!
Any business or entrepreneur that has never considered door to door advertising in the San Antonio area may be missing out on a wealth of clients and profits that are right under their noses. Planning and executing a door hanging service campaign correctly can ensure that the ROI will maximize and that the campaign will have a positive impact on the overall business