30 Jul Door Hangers Done Right: 3 Tips for your Next Marketing Campaign
Door Hangers Done Right: 3 Tips for your Next Marketing Campaign
Is your business considering using door hangers as part of its next marketing campaign? If so, there are a few things you could do to ensure maximum success. Door to door advertising may be considered one of the more affordable marketing methods, but that doesn’t mean you shouldn’t try to get the biggest bang for your buck. Follow these 3 tips to increase your return on investment.
Focus on the quality of your product
If you’re going to spend money getting door hangers made, then you’ll want to go the extra mile to make sure they’re great. The last thing you need is someone just ignoring your ad without even taking a second glance. If they do that it means that your promotional piece wasn’t eye-catching. There was nothing about it that made your potential customer want to take a closer look. Essentially you’re just throwing away money. To avoid that, make sure to follow a few simple guidelines.
You only have a quick moment to get your target audience’s attention. So make sure your door hanger is:
- Aesthetically pleasing
- Makes a great offer
If it looks too busy or overwhelming, no one is going to want to sift through the information. If it’s cluttered or junky looking, no one is going to want to bother. Keep it nice and simple, use bold colors, use quality graphics, don’t write too much text (or too little) and make an offer they can’t resist.
If you’re able to hit those benchmarks, you’ll be well on your way to a good promotional piece.
Know when to distribute your door to door advertising
As with any marketing campaign, there will always be some trial and error. Oftentimes it will take a little experimenting to find out what works best. However, doing a little research and using common sense will help you in your efforts. For instance, if you research your target market you’ll start to have a sense of some of their commonalities. Are you targeting business professionals? If so, you’ll want to make sure that the door hangers are on the door prior to them getting home at the end of the day. That way they’ll be able to see the door hanger as they come home from work at the end of the day. You can’t get in the house without turning the doorknob, right?
Now let’s say that you’re having a valentines day promotion. You’re not going to want to wait until February 12th to deliver the door hangers. Unless of course, you’re specifically targeting last-minute shoppers. In that case, it could totally work. You also wouldn’t want to target them in January. For one, they’ll just have come off of spending lots of money at Christmas time, so they’ll likely avoid anything that involves spending money. Another reason is that they’ll just end up forgetting about your promotion because it’s too early. An ideal timeframe would be 1-2 weeks prior.
Specific time frames will depend on your product or service, the occasion, and your target audience. The better you know them, the more you’ll increase your chances of success.
Track your results
Simply taking note that sales are better this month may be great for your bottom line, but it won’t help you repeat your success in future months. You need to know exactly what caused the success in order to replicate it.
You may see patterns emerge. Perhaps your coupon was redeemed more from people living in certain zip codes, or maybe by people in a certain age demographic. Knowing this info will help you fine-tune your targeting for the next promotion. Knowledge is power.
Following these 3 tips for your next door to door advertising campaign will increase your chances of success. However, your best bet of success with door hangers is always going to be using professional services. Give us a call today to book a consultation.