05 Sep 5 Reasons to Consider Using Direct to Door Marketing over Email Marketing
5 Reasons to Consider Using Direct to Door Marketing over Email Marketing
As a business owner you know that marketing is essential to the growth of your business. The problem, however, is that there are so many ways to advertise your products and services that it’s hard to know which one will be most effective for your specific needs. Should you go the route of email marketing or should you consider a direct to door approach? Sometimes it’s a matter of personal preference and sometimes it’s about what will get you the best return on investment. If you’re on the fence, a door hanging service might be a great option to dip your toes in. The investment is very reasonable and allows you to raise brand awareness at a local level. Here are a few advantages that direct to door has over email marketing.
No Fear of Inbox Overload
Email communication has increased the speed and efficiency with which we’re able to do business. However, when it comes to marketing we’ve become so bombarded with messages that we now often ignore many of the emails that we receive. The sheer volume of emails received in a day makes it almost impossible to keep on top of everything, so it’s easy to disregard anything that doesn’t absolutely require our attention. It’s entirely possible to receive 100 emails in a day, but it’s a safe bet that you’ll never come home to find 100 door hangers hanging on your door knob.
No worries of Getting Caught in a Spam Filter
With direct to door your promotion material is physically getting delivered to your target market’s door. The same cannot be said of email marketing. The recipient’s spam settings can be set to have any unwanted “mail” go directly to a spam folder. As a result, you may be sending tons of emails that are never being opened by your potential audience.
Direct to Door Doesn’t Require an Opt-in
The great thing about choosing a door hanger campaign is that you do not need to get permission from the recipient in order to hang a piece of mail on their door. With email marketing people usually have to opt-in to be on your list.
Increased Level of Trust with Door to Door Marketing
Anything done online is always going to come with a fear of privacy breach. Whether it’s a phishing scam or identity theft, we’re always a little more hyper aware that we could get scammed. With direct to door there’s a comfort in knowing that you’re usually dealing with a local business. So if you purchase a service or product that you aren’t happy with you can always return it and ask for a refund. Online you’re dealing with someone on the other side of a screen that could be located anywhere in the world. That’s just the increased risk of doing business online.
The Ability to Stand Out
With an email campaign the two main places to stand out are with sight and sound. However, with a door hanging service you can appeal to your target audience with both of those, in addition to other senses. You have more ability to stand out, include samples of your product, and can include taste and smell. You can add texture. There are just so many more ways for you to make an impression on your potential customer.
Any marketing option you choose has the potential to have positive returns for your business. Direct to Door is a great option for many businesses, especially when done right. The main thing to ensure success is that you’ll want to team up with a reputable service provider that can help you get the most bang for your buck. Contact us today to find out more about our services and to see if we’re the right fit for you.