24 Oct 3 Door to Door Advertising Tips to Help Your Business
3 Door to Door Advertising Tips to Help Your Business
As a business, it’s important that you spend your marketing dollars wisely. The goal is to invest in strategies that will make your business money. Door to door advertising has always been a marketing tactic that provides good value for the cost. What you may not know, however, is that there are several best practices that you can put in motion to make your direct to door campaign even more effective. Here, we’ll share 3 of those tips with you, to help you reach success even faster, with your next campaign.
Add a Promotional tear-off Coupon
Providing a coupon is an excellent way to get a customer in the door because people have a hard time saying no to a good deal. Your goal with the coupon isn’t to make money. The goal is to acquire a new customer. Try adding a tear-off coupon to your next door hanger campaign and provide a good discount. You’ll make very little profit, but that’s okay because the goal is just to get your target customer in the door. Once they are there, that’s when you have to hook them in. Whether that’s through other great items you sell or through your excellent customer service, the goal is to turn them into a repeat customer. If you can nurture that customer and keep them coming back, then you’ll be making a lot more money from them over time. It’s important to look at the big picture rather than the immediate pay-off.
Customize Your Message to Your Target Audience
It’s no secret that customizing your message to your target audience leads to better conversions. Most businesses that market their products and services with door to door advertising already do this. But there’s a way to take this one step further to get an even better return. You can do this by customizing your direct to door messaging to the specific neighborhood. Say you’re a real estate agent using door hangers to find new listings, you can pull up data from previous sales in those neighborhoods and add that to your messaging. This will be more effective than just a blanket message to every house. People are always interested to know what’s in it for them. So by speaking about their immediate neighborhood, your more likely to grab their attention.
Test Different Door to Door Advertising Approaches
The great thing about direct to door advertising is that it’s one of the more budget-friendly marketing methods you can use. This means that you’ll be more likely to afford to try out different strategies. This can be a game changer for your business. Even if you have pretty good results with one strategy, it doesn’t mean you should stop there. What if there’s a different approach that works even better? Keep testing. Don’t be afraid to try new things. Eventually, you’ll know exactly what works for your business and what doesn’t. The more things you try the more you’ll discover about your audience and the better you’ll be able to target them. Never be afraid of failing. It just means that you’re one step closer to finding what works.
Depending on your specific business, there are many other things you can do to stand out. However, those things can vary from business to business. Maybe it’s that you add an interactive element to your next direct to door advertising campaign, or maybe it’s that you leverage specific messaging. Whatever the secret sauce for your business may be, Stateside marketing can help you figure it out. Book a meeting today to get started on your campaign.